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Created by
and for women
gisela is a brand that connects and inspires
women, not only through fashion, but also through
culture, arts and knowledge.
gisela is a brand that connects and inspires
women, not only through fashion, but also through
culture, arts and knowledge.

We are a different, curious and implicated community,

we question rules and propose new paths, formed

by all people that shape our team, our

clients and all out collaborators.

Our diverse, inquisitive and committed community,

which questions norms and forges new paths, formed

is made up of all our team members, our

customers and our collaborators.

all about

women

Beauty

Beauty is a feeling

Beauty in all its diversity and breadth, from its expression to its perception and in all its forms. At gisela we propose a universal, liberating, open, diverse, vibrant and changing beauty.

We want women to feel good in our garments, helping them to feel good about themselves. We want them to connect with beauty as a spiritual and intellectual energy that goes far beyond physical appearance; an energy that generates a reaction, an emotion, a transformation.

Emotion

Feel it all

Emotion is a deep and involuntary feeling for something that we perceive through our senses and that inevitably moves us.

Our brand is connected to artistic and cultural expressions that embrace human sensibility and stir emotions through unforgettable experiences.

We intensely and inquisitively discover the world in every glance. Our sensitivity pulsates with everything that makes us feel alive. And this overwhelming pulsation is precisely where our capacity to stir emotions through unique creations lies.

Vanguard

Go Beyond

More than a commitment, it is an attitude. It is about always looking beyond the obvious, challenging reality, challenging what we already know, and promoting creative and divergent thinking.

A vanguard vision is a way of seeing the world in a fresh, changing and unpredictable way, leading us to continually question established and conventional thinking. A vanguard vision is to innovate with the idea that we can always go one step further, it is to assume that no progress is possible without risk.

We are 30 years

OLD

YOUNG

Expertise accumulated over 30 years of experience and the certainty that we still have a lot to learn and that everything is yet to be discovered.

In spite of our experience, our passion does not waiver, driving us to want to be better, to go one step further, to look for ways to bring something new to the world of lingerie. And we do it with humility and honesty, because that is how we have always done it.

No detail is

too small

We take care of every detail, a principle that stems from our unwavering commitment to quality and excellence at every stage of the process. From design to production, from tests and fittings, until our garments reach the hands of our customers.

Only in this way can we respond to the wide range of needs, tastes and shapes of real women.

Innovation

by nature

One of our goals is to create the most cutting-edge lingerie in the world, a bold statement that means innovation is at the heart of everything we do.

Innovation is a cross-cutting element, not only related to products and processes, but also to the way we approach the challenges and solutions we propose.

Design

philosophy

gisela's designs represent our unique and continually evolving aesthetic perspective. Our methodology leads us to draw inspiration from a variety of sources. We are sensitive to the different manifestations of contemporary culture, all of which inspire us and are reflected in our designs.

But design is not just a tool, it is a way of approaching reality, of understanding life.

Transparency

Comes first

We are well aware that fashion, as we know it today, may seem like an unsustainable business.

We are sensitive to the reality that surrounds us, to the problems generated by our industry and therefore, we want to be part of this conversation, to promote it and disseminate it through transparency. We prioritise integrity and support causes that inspire us.

Beauty and technology

We design our best pieces to achieve the greatest sense of harmony between beauty and technology on the skin.

Functionality and comfort

The most functional pieces in the world to meet the needs of daily life in absolute comfort.

Essence and timelessness

We meet the vital needs of women with pieces that focus on their essence, with an honest and timeless design.

Trends and diversity

Our most connected line to the need to play, experiment, surprise and flow in harmony with our changing environment.

Beauty is for

every body &

everybody

We are expanding

Around the world